About
Balance.
A design agency in Lisbon for personal brands and small businesses. Every project is led by founder and art director Hanna Kersnouskaya, seven years in practice, and modern tools carry the production.
Why we
exist.
Small businesses get offered two kinds of design. Agencies make original work, slowly and expensively. AI tools are fast and simple, and the result looks like everyone else’s.
We think you shouldn’t have to choose. People own the ideas; technology carries the rest. That’s the balance in the name.
What we
hold to.
Original
Every identity starts from your business, not from a template or a prompt.
Clear
You know what you get and what it costs before work begins. No surprises in the scope.
Checked
Nothing reaches you that a designer hasn’t reviewed and approved.
Honest
We say where technology helps. And we don’t promise numbers we can’t control.
We started
with our own.
Our own identity is the first Brand Kit we designed as BALANCE — the symbol, the palette, the type and the graphic language you see on this site. It shows how we think before you send a single word.
The symbol is a yin-yang built from two textures. The cherry half is printed, like screen print, with a hand-cut edge. The blue half is made of pixels with a perfect edge. Each half holds a seed of the other — the human touch in technology, and technology in the craft.
New, and
open about it.
We’re a new agency, so there’s no wall of client logos here yet. There are seven years of work behind it, on the Work page. We also show how we work, what you receive and what we stand for, and we put everything in writing before you pay.
Where we are
Lisbon, Portugal. We work with clients remotely.
Company
[Registered company name · NIF]
Contact
[hello@ your domain]
Find your
balance.
A two-minute brief. Then book a free intro call or continue by email.