Lisbon --:--Start your brief
HumanCreativity, quality, uniqueness
TechSimplicity, speed, clarity
Move the cursor over the symbol to shift the balance.Drag to shift the balance. We hold it at 50 / 50.

You create.
We give it form.

Brand identity and monthly design for personal brands and small businesses. Led by art director Hanna Kersnouskaya, seven years in practice. Fixed prices from €500.

Start your briefSee prices

Two minutes. You get a recommendation and a free intro call. No obligation.

The gap
we fill.

Most design comes in two kinds. We built BALANCE to be the third.

AgenciesOriginal.
But slow.

Meetings, quotes, rounds of revisions. Great work — weeks later.

AI toolsFast.
But generic.

Instant and simple — and it looks like everyone else’s.

BalanceOriginal.
And clear.

Designers set the direction and check every result. Technology speeds up exploration and production.

Two halves. Two ways.

One-time project

Brand Kit

A complete visual identity, brought together in a brand book.

  • Logo & visual identity
  • Typography & colour palette
  • Graphic language
  • Brand book & usage guidelines
  • Examples of the identity in use
€1,200 + IVAFixed price. Logo alone, €500 + IVAWhat’s insideMonthly subscription

Design Team

Ongoing design support that keeps your brand consistent as you grow.

  • Advertising materials
  • Social media posts
  • Reels design & editing from your footage
  • An agreed scope of monthly work
€2,000 setup + IVAThen from €700 a month + IVAHow it works
Not ready for a package?

Start with a logo. €500.

Then add single pieces when you need them: a post in three sizes for €250, a reel edit for €350, a logo animation for €600. Every price is on one page.

See all prices

New agency.
Experienced hands.

Seven years of identity, type and print by Hanna Kersnouskaya, our founder and art director, made at her Lisbon studio KERS. See the work

Chefe do Ano, coverChefe do AnoIdentity, campaign, motion, printNightCut, coverNightCutIdentity, print, event formatRenaissance, coverRenaissanceType design

Five steps.
Who leads each.

HumanTechnology
  1. 01Brief

    Tell us about your business, goals and the style you like. References welcome, not required.

    Human
  2. 02Scope

    We recommend Brand Kit or Design Team and agree deliverables, timing and price before work begins.

    Technology
  3. 03Design

    Designers set the creative direction. Technology helps explore options and produce faster.

    Both
  4. 04Feedback

    You review the work and tell us what to change. We refine within the agreed scope.

    Human
  5. 05Handover

    Brand Kit: identity files and brand book. Design Team: the agreed materials, every month.

    Both

How we work, step by step

We started
with our own.

Our own identity is the first Brand Kit we designed as BALANCE. Scroll through it: from the applications down to the symbol at the centre.

  1. 06 Applications
  2. 05 Guidelines
  3. 04 Graphic language
  4. 03 Palette
  5. 02 Typography
  6. 01 Logo

Questions
people ask first.

All questions
How much does it cost?

Brand Kit is €1,200 + IVA (€1,476 with IVA). If you only need a logo, Logo is €500 + IVA (€615). Design Team is €2,000 + IVA to set up your design system, then €700, €1,200 or €2,400 a month + IVA depending on volume.

After the brief and a free 20-minute call, you get a short page with the setup we recommend and its price. You decide after you’ve seen it.

Do you use AI?

Yes, as a tool. Designers set the direction, make the decisions and check every result. Technology helps us explore more options and produce files faster. The How we work page shows who leads each step.

Will my brand look like everyone else’s?

That’s the problem we exist to solve. Generic results come from letting a tool decide. Here, people choose the idea, the typography, the colour and the details — and nothing ships until a designer has approved it.

What if I don’t like the directions?

If none of the three directions fits, we design three new ones at no cost. If those don’t fit either, half of your deposit comes back. You only keep paying for work you want to use.

What files do I receive?

Brand Kit: logo files in SVG, PNG and PDF, colour codes for screen and print, font details, the brand book as a PDF and the examples we designed. Design Team: the agreed materials each month, ready to publish.

Start your brief

Start your briefWrite to us

Two minutes. You get a recommendation and a free intro call. No obligation.